Launch of Shokupan
Kunde:
Lagkagehuset
Opgave:
- Influencer Marketing
Opgaven
In June 2023, Lagkagehuset launched their new Japanese-inspired milk bread, Shokupan. To raise awareness of Shokupan, Help created an influencer campaign to run on social media.
Eksekvering
Shokupan is a perfect sharing bread for a cozy barbecue, so Help selected 11 influencers within the food and lifestyle segment based on target group data, values and their visual universe. They received an inviting package with all the goodies for the barbecue and a taste of Shokupan, which was diligently shared with their followers on Instagram.
Resultater
Total post: 1
Total stories: 17
Total reach: +154.197
Total impressions: +157.017
Total engagement: +380
“I'm in love with Lagkagehuset's new bred called Shokupan. It's a fluffy Japanese inspired milkbread with garlic and parsley oil.”
Frederikke Wærens,
Influencer
“Lagkagehuset has the most delicious bread, Shokupan, which tasted so wild!”
Anne Gadegaard,
Influencer
“...easy salads, grills, smores... and a gift I received from Lagkagehuset just before, which was perfect for the occasion, namely their new Japanese food bread shokupan with garlic and parsley. It was really popular.”
Camilla Stemann,
Influencer
